Radiocentras Helped Small Businesses During the Lockdown

In January, Radiocentras’ on-air project maži&SVARBŪS gave a boost to Lithuania’s small business. A total of 20 companies took the opportunity to advertise themselves, their services and products to Radiocentras listeners free of charge.

“We shared our most valuable currency – airtime – with small business. The aim was to help those struggling at the moment. The most difficult in business is for the smallest to survive. Every day we were telling about different Lithuanian business, listened to yet another interesting story. We gave a small, lovingly developed business the opportunity to reach the audience of up to 190,000 of potential customers, for free in one day”, Saulius Zakarka, the Radiocentras’ programme director, comments the project.

The maži&SVARBŪS project received 333 applications. 20 companies were given access to the RC air, about 400 minutes of free advertising, posts on Radiocentras’ social networks and the rc.lt website.

”Your attention was reflected in sales,” wrote the highest quality roasted coffee craftsmen from Lapino Skrudykla.

”We are happy and grateful to have received a lot of attention and orders. Can we have a recording of the interview?”, answered Renata, who sells German products.

”I am grateful to the hosts for such a nice advertising presentation. The advertising has really worked, and new customers are still coming in,” said Evaldas, the representative of Kursim ir Užkursim.

”The advertising works. I have received enquiries from people who listened to Radiocentras. The number of Facebook followers has jumped, you have helped to raise the awareness of the name,” added Donata, the founder of Imu ir Mezgu. “We are delighted with the feedback and the benefits for entrepreneurs, but it was interesting for us to get to know small Lithuanian businesses. We are proud to have been able to Mozga tell Radiocentre listeners about it. We heard 20 very interesting small business stories. Each of them is unique, interesting, and ambitious. I would not call what happened in this project an advertisement, but rather a very interesting content for presenters and listeners,” says S. Zakarka.